Carton Sealing Solutions

Better Packages

Better Packages
Founded in 1917, Better Packages is a leading manufacturer of tabletop water-activated tape (WAT) dispensers used in carton sealing. Better Packages’ product line includes auto-dispensing electric machines that are used in high volume fulfillment centers, as well as manual dispensers. In the U.S., Better Packages sells through multiple channels that include industrial and packaging distributors and catalog wholesalers, as well as direct to end-user customers. Its distribution network consists of over 160 authorized distributors including Tier 1 shipping and packaging. Better Packages also has another 50 international distributors that service over 70 countries. Better Packages is a wholly owned subsidiary of Intertape Polymer Group (IPG), an acknowledged leader in the packaging industry. IPG sells a full line of Central® water-activated tape, as well as many other premier packaging products.

Recent Posts

Top 5 Reasons Why Shipping Automotive Parts is Difficult

[fa icon="calendar'] Sep 19, 2018 12:50:06 PM / by Better Packages posted in Automotive

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Driven by forces like a fast-growing world population and the fact that vehicles are staying on the road longer than ever before, the global automotive aftermarket is expanding rapidly. In fact, it is expected to exceed $1 trillion by 2022 according to Global Industry Analysts.

If you are an online auto parts retailer, that’s surely great news to hear. However, as your sales volumes rise, it becomes increasingly clear that you face significant challenges when it comes packaging and shipping your merchandise.

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Proper Packaging: A Key to Success in the Automotive Aftermarket

[fa icon="calendar'] Sep 12, 2018 8:00:00 AM / by Better Packages posted in Automotive

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A great way to grow your automotive aftermarket business — or any business — is to deliver an exceptional customer experience. In fact, as Forbes notes, it may be the best way to expand your business. The article quotes a PricewaterhouseCoopers (PwC) survey in which 73 percent of consumers said customer experience is a significant factor in their purchasing decisions. But, only 49 percent of those surveyed believe companies today provide a good customer experience.

In other words, if you aren’t meeting your customers’ expectations, you are surely losing business. One pivotal moment in the customer experience occurs when the recipient opens the package you shipped to them and inspects the contents. If that process doesn’t go well, you have a problem. Proper packaging of your automotive aftermarket parts is crucial to the start or continuation of a positive relationship.

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Why is WAT the Best Choice for Online Furniture Retailers?

[fa icon="calendar'] Aug 27, 2018 12:12:07 PM / by Better Packages posted in Water Activated Tape, Furniture

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The online furniture market is growing rapidly. In fact, according to eMarketer, U.S. ecommerce sales of furniture and home furnishings will exceed $50 billion this year. While those sales are a small percentage of overall retail ecommerce, the furniture category is growing faster than any other at over 18 percent. What’s driving that growth? A couple things.

Technology is one contributor. Advances in computer monitor display quality, website capabilities, and other factors make it easier for consumers to “see” a product and be comfortable purchasing it online. The other enabler of online furniture sales growth is improvements in shipping processes. Leading retailers are learning important lessons about how to package and ship their product so that it not only arrives safely, but also increases brand awareness and enhances the company’s reputation.

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Are You Confident You Have the Right Packing Tape?

[fa icon="calendar'] Aug 20, 2018 10:58:47 AM / by Better Packages posted in Water Activated Tape

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Is your company using the right packing tape? That may not be a question you’ve considered, but it should be. There are a number of reasons to think carefully about the packing tape you use, and potential financial consequences for making the wrong decision.

For example, using a type of tape that creates a strong seal and prevents a shipping carton from opening unexpectedly in transit can keep your products from being damaged and eliminate the time and expense of dealing with returns. In other words, it is a choice that can have a direct impact on our bottom line.

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How to Prep Mattresses for Shipping: 5 Proven Tips

[fa icon="calendar'] Aug 8, 2018 2:10:11 PM / by Better Packages posted in Furniture

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If you are an online furniture retailer, you are well aware that New York City-based online mattress company Casper completely disrupted the industry a few years back. The innovative organization took a product that had historically been marketed and sold exclusively in brick and mortar furniture store showrooms and began offering it online. Other companies, from startups to industry giants, soon followed suit. According to Forbes, dozens of companies have entered the rapidly growing online sales segment of the $15 billion mattress market.

For any company looking to capitalize on consumers’ increasing interest in purchasing mattresses online, proper packaging and shipping is critical. With so many providers to choose from, shoppers will quickly look elsewhere if you don’t take great care in how your product is protected on its journey.

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Important Tips: How to Protect Your Next Furniture Shipment

[fa icon="calendar'] Jul 17, 2018 12:29:15 PM / by Better Packages posted in Furniture

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When the furniture that a customer purchased arrives intact and undamaged, it is positive experience both for them and for you. When the opposite occurs, and merchandise is damaged on its way to a customer, it can be costly in more ways than one.

First, there is the expense of returning and/or replacing the damaged item. That includes staff time, materials, shipping costs, etc. Second, disappointing a customer can also tarnish your reputation. Especially in the age of social media, you don’t want a shipping incident to be publicized and affect your standing in the market and impact future sales. Consequently, it pays to take the necessary action to ensure your furniture merchandise shipments are properly protected.

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Packaging Furniture: How to Stay on Brand

[fa icon="calendar'] Jul 12, 2018 11:43:31 AM / by Better Packages posted in Furniture

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For online furniture retailers, branding is more critical now than ever before. Why? There are a couple reasons. First, according to Forbes, e-commerce furniture sales are expected to reach $32 billion by 2018. As the market expands, new furniture retailers will surely be entering the fray looking to cash in. This means it will be more challenging to stand out in a rapidly growing crowd.

Second, Forbes also quotes the Consumer Buying Trends Survey conducted by Furniture Today, which shows that millennials are now the largest consumer group in the U.S. furniture market. Millennials are notoriously hard for brands to win over, so staying top-of-mind with them is crucial to your success.

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4 Ways to Increase Your Packaging ROI

[fa icon="calendar'] Jun 25, 2018 8:00:00 AM / by Better Packages posted in Packing & Shipping Tips, E-commerce

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Whether your company ships a few packages every week or hundreds each day, packing and shipping costs impact your bottom line. Implementing changes to your packaging and delivery practices that save time and money can ultimately have a very positive impact on your shipping ROI. Plus, these cost-control measures are relatively easy to make.

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Damaged Shipment? Here's How to Make It Right

[fa icon="calendar'] Jun 14, 2018 9:00:00 AM / by Better Packages posted in Packing & Shipping Tips, E-commerce

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You’ve worked hard to create products that appeal to the marketplace, and your efforts are paying off in sales. The last thing you need as you strive to maintain your positive reputation, is for customers to be disappointed by damaged goods.

Unfortunately, packages do get damaged and products are broken while in the shipping stream. In fact, according to a widely reported study by analysts at customer service software and data provider StellaService, as many as 1 in 10 packages sustains damage in-transit. While you cannot control whether a shipper handles a package properly, you can control how you respond to an incident.

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How to Package Dads and Grads Gifts for Shipping

[fa icon="calendar'] Jun 7, 2018 8:00:00 AM / by Better Packages posted in Packing & Shipping Tips, E-commerce

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According to the government’s U.S. Census Bureau, there are an estimated 72.2 million fathers across the U.S. This equates to a huge number of packages being shipped by e-commerce companies to deserving dads in the coming weeks. In fact, the National Retail Federation estimates that 77 percent of Americans will celebrate Father’s Day, with an average per-person spend of $133 per person driving overall spending up to a near-record $15.3 billion.

Early summer is also graduation season. How many students will receive gifts to commemorate their achievement? With all the high schools, colleges and universities, and other kinds of educational programs in our country, it’s hard to say for sure. But you can bet it is a number in the millions.

Will your company be looking to capture a portion of these sales? If so, you will want to be sure that your shipped products arrive undamaged and with a visual presentation that impresses the recipient and the purchaser. Doing so not only makes them happy about this purchase, it can plant the seed for future purchases.

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