Are packing efficiency, productivity, and security important to your organization? How about brand awareness and customer satisfaction? It’s hard to imagine any company saying “No” to these questions, which is why it’s easy to understand that organizations looking to improve their financial performance and gain market share continue to switch to water-activated tape (WAT).
The holidays are approaching, and if your business is like most, your shipping volumes will be climbing steadily from now through late December. From Black Friday to Cyber Monday to last-minute purchases, most businesses will be feeling the pressure to get merchandise out the door quickly.
If you’re going to meet your shipping deadlines, you need to find ways to help your shipping team be as productive as possible.
Are you meeting your customers’ expectations? The automotive experts (whether they are professionals or enthusiastic amateurs) who use aftermarket parts and accessories to repair or enhance their vehicles are people who value quality workmanship. Not only do they have high standards for their own projects, they apply those standards to the vendors they work with. They expect the packages they receive from automotive aftermarket retailers to reflect the investment they made in the parts.
If you are not ensuring that your merchandise arrives in excellent condition, you may be losing business. And in a highly competitive industry like automotive parts, even a few shipping mistakes can have a long-term impact on your reputation and your success.
If someone told you that workplace injuries and illnesses cost U.S. companies over $1 billion per year would that number surprise you? How about if you learned from the U.S. Occupational Safety and Health Administration (OSHA) that the actual number is close to $1 billion per week? That would surely get your attention!
And those are just the direct workers’ compensation costs. On top of that, there are expenses associated with accident investigations and safety issue mitigation, hiring and training replacement workers, lost productivity, and more. If your company packs and ships products, your packing stations can be a hotspot for workplace injuries. Thankfully, there are steps that can help keep your organization from contributing to that $1 billion per week figure.
If you are an online automotive aftermarket retailer, you don’t need anyone to tell you that your industry is highly competitive and getting more so every day. How can you gain a strategic advantage in this environment? One way is to reduce your expenses, which gives you more capital for everything from expanding your product line to doing more marketing.
What’s a surefire method for cutting back on expenses? Lowering your shipping costs.
Water-activated tape (WAT) provides significant carton-sealing advantages. Also known as gummed tape, Kraft tape, paper tape, or reinforced gummed tape (when fiberglass is embedded), WAT provides a strong, tamper-evident seal that keeps cartons securely closed both during shipping and while in storage.
WAT also delivers a clean, professional look and can even be printed with your logo or other graphics to help increase brand awareness. What’s more, sealing with WAT using an electric, water-activated tape dispenser, has been shown by independent testing to be 21 percent more efficient than sealing with pressure-sensitive plastic tape.
What’s the key to capitalizing on all these benefits to improve your company’s profit margin? Knowing how to seal a package with WAT. While it’s a straightforward process, there are some proven tips that can help you maximize the efficiency and effectiveness of your packaging operations.
Driven by forces like a fast-growing world population and the fact that vehicles are staying on the road longer than ever before, the global automotive aftermarket is expanding rapidly. In fact, it is expected to exceed $1 trillion by 2022 according to Global Industry Analysts.
If you are an online auto parts retailer, that’s surely great news to hear. However, as your sales volumes rise, it becomes increasingly clear that you face significant challenges when it comes packaging and shipping your merchandise.
A great way to grow your automotive aftermarket business — or any business — is to deliver an exceptional customer experience. In fact, as Forbes notes, it may be the best way to expand your business. The article quotes a PricewaterhouseCoopers (PwC) survey in which 73 percent of consumers said customer experience is a significant factor in their purchasing decisions. But, only 49 percent of those surveyed believe companies today provide a good customer experience.
In other words, if you aren’t meeting your customers’ expectations, you are surely losing business. One pivotal moment in the customer experience occurs when the recipient opens the package you shipped to them and inspects the contents. If that process doesn’t go well, you have a problem. Proper packaging of your automotive aftermarket parts is crucial to the start or continuation of a positive relationship.
The online furniture market is growing rapidly. In fact, according to eMarketer, U.S. ecommerce sales of furniture and home furnishings will exceed $50 billion this year. While those sales are a small percentage of overall retail ecommerce, the furniture category is growing faster than any other at over 18 percent. What’s driving that growth? A couple things.
Technology is one contributor. Advances in computer monitor display quality, website capabilities, and other factors make it easier for consumers to “see” a product and be comfortable purchasing it online. The other enabler of online furniture sales growth is improvements in shipping processes. Leading retailers are learning important lessons about how to package and ship their product so that it not only arrives safely, but also increases brand awareness and enhances the company’s reputation.