Now is the time to gear up for the holiday shipping rush.
Shipping wine can be a delicate and tricky business. Since a 2005 decision by the Supreme Court, more and more states have allowed out-of-state licensed wineries and wine brokers to ship wine. In fact, only five states (Delaware, Kentucky, Alabama, Oklahoma and Utah) now prohibit the inter-state shipment of wine, according to the Wine Institute, the advocacy group for California’s wineries and affiliated businesses.
Looking for a way to engage e-commerce customers and bring them back for a second time? Make sure that opening the package is an experience they won’t forget. Packages that tell you brand's story can enhance the user experience and bring them back for more.
For e-commerce clothing vendors, the sale isn’t done until the customer opens the box and puts on the clothes. That opened box is the last customer touch-point they have with an e-commerce vendor. To make the most of this, those who sell and ship clothes need to make sure that they arrive ready to wear. That means they aren’t wrinkled or damaged in during the delivery process. “Shipping is an essential element in a strong e-commerce business,” says Laura Berk, Head of Marketing and Customer Success at Shippo, and we agree.
Are you currently using hand-held tape guns to seal your cartons? If so, you are likely missing out on the productivity and portable benefits of an manual tape dispenser with water-activated tape.
These machines are suitable for facilities that do not always have access to power and are packaging under 50 cartons a day.
Manual water-activated tape dispensers can help improve productivity and offer several unique advantages.
Before discussing the benefits of manual tape dispensers, it's important to understand what water-activated tape has to offer.
The corrugated cartons that you ship to your customers need a secure seal. Your customers expect it and your bottom line requires it. The carton is your customer’s first impression of your company and the products they’ve ordered. If the carton is damaged or sloppy in appearance, it reflects negatively upon your company.
Common Issues When Sealing Corrugated Cartons
There are several carton sealing issues that many organizations face.
To keep your packages safe, you need an effective carton closure system. Many companies use plastic pressure-sensitive tape (PST) to seal their corrugate.
However, this solution does not provide a secure seal.
Cartons can open while being stored or in transit, increasing the risk of product damage, contamination and even delivery refusal. Using PST also facilitates carton tampering. Someone can simply press down on the carton and slip their hand in to take products. The intrusion is easily covered up by re-sticking the tape or adding another strip of tape to cover the opening.
PST is often used because it appears an economical carton sealing solution. However, there are hidden costs to using plastic PST. Packers using PST to seal cartons often use multiple strips of tape to try to achieve package security. The volume of tape used undermines any real or perceived “cost per foot” advantage of PST. If your company is concerned with the “first impression” that your carton makes with customers, using multiple strips of tape tends to look sloppy and gives a negative impression.
Given the issues using PST, is there a better method to seal your corrugated cartons?
Packing and shipping larger items like furniture is a challenge. You must take great care to protect it from getting damaged in transit. Furniture is bulky, often heavy, and rarely fits into standard sized shipping boxes.
If companies don’t know their carton sealing options, they tend to default to using hand-held tape guns with plastic tape. Most people are familiar with tape guns since they are readily available through a wide variety of distribution channels and are relatively inexpensive. However, with e-commerce growing rapidly and becoming an increasingly important part of company’s revenue mix, it is important to understand an alternative carton sealing approach; water-activated tape (WAT) dispensed by gummed tape dispensers. Understanding the differences between gummed tape dispensers and hand-held tape guns will help you choose the most effective approach for your company.
Whether you’re shipping heavy packages, shipping delicate glassware, or striving to improve eCommerce packing and delivery, it’s critical that the items inside your shipping cartons arrive safely to their destination. You want the user experience to delight your customers to ensure repeat purchases. Satisfied customers grow your business base and minimize costs caused by returned or damaged merchandise. A big part of ensuring carton security is using a versatile tape, so the carton can withstand the rigors of the shipping process.
When considering carton sealing tape, businesses generally choose between using plastic, pressure-sensitive tape and paper, water-activated tape. Past blogs have addressed the difference between the two tapes. Here we discuss the relative performance of the two types of tapes in a controlled research environment. The study was conducted by an independent research firm, SGS North America, which was asked to analyze productivity and tape integrity. This post provides a brief overview of the test results of the independent testing. The complete test report can be found here.
Your e-commerce customer’s perception of your company is influenced by the way you handle order delivery. E-commerce customers have an increasingly high bar when it comes to customer satisfaction, and that includes speed of delivery, product security and branding. Fall short of expectations, and your customers are likely to move on to another company that will meet their requirements. As noted in the acclaimed book, Leading on the Edge of Chaos, by Daryl R. Conner, if you can reduce your customer defection rate by 5%, you can increase your profitability by 25%-125%. Read this blog to learn how to meet your customers’ delivery expectations.