If companies don’t know their carton sealing options, they tend to default to using hand-held tape guns with plastic tape. Most people are familiar with tape guns since they are readily available through a wide variety of distribution channels and are relatively inexpensive. However, with e-commerce growing rapidly and becoming an increasingly important part of company’s revenue mix, it is important to understand an alternative carton sealing approach; water-activated tape (WAT) dispensed by gummed tape dispensers. Understanding the differences between gummed tape dispensers and hand-held tape guns will help you choose the most effective approach for your company.
Whether you’re shipping heavy packages, shipping delicate glassware, or striving to improve eCommerce packing and delivery, it’s critical that the items inside your shipping cartons arrive safely to their destination. You want the user experience to delight your customers to ensure repeat purchases. Satisfied customers grow your business base and minimize costs caused by returned or damaged merchandise. A big part of ensuring carton security is using a versatile tape, so the carton can withstand the rigors of the shipping process.
When considering carton sealing tape, businesses generally choose between using plastic, pressure-sensitive tape and paper, water-activated tape. Past blogs have addressed the difference between the two tapes. Here we discuss the relative performance of the two types of tapes in a controlled research environment. The study was conducted by an independent research firm, SGS North America, which was asked to analyze productivity and tape integrity. This post provides a brief overview of the test results of the independent testing. The complete test report can be found here.
Your e-commerce customer’s perception of your company is influenced by the way you handle order delivery. E-commerce customers have an increasingly high bar when it comes to customer satisfaction, and that includes speed of delivery, product security and branding. Fall short of expectations, and your customers are likely to move on to another company that will meet their requirements. As noted in the acclaimed book, Leading on the Edge of Chaos, by Daryl R. Conner, if you can reduce your customer defection rate by 5%, you can increase your profitability by 25%-125%. Read this blog to learn how to meet your customers’ delivery expectations.
What is your company’s goal when shipping products? It is to make sure the products inside the corrugated cartons are delivered in perfect condition. If you are successful, your customers are satisfied and your company’s costs are reduced.
To keep your products protected, you’ll need a versatile sealing solution so your cartons can withstand the shipping process and your business can run cost-effectively. Sealing solution elements to consider include harsh handling treatment, theft, productivity, and branding. One sealing product, reinforced water-activated tape, also known as gummed tape, is uniquely suitable to stand up to the shipping challenge. This post highlights how gummed tape can benefit your business.
People often ask which water-activated tape dispenser is better, electric or manual? The more relevant question to consider is which dispenser best meets your packaging needs? Once you have a clear understanding of your company’s packing situation and the features that are available on various dispensers, you'll have a better understanding of what style gummed paper tape dispenser will work best for you.
On the most basic level, you want to decide if you need a manual tape dispenser or an electric tape dispenser. This blog will help you differentiate between the two types of water-activated tape dispensers so you can choose the one that works best for your application.
Do you have a fast-paced packaging environment that needs an electric water-activated tape dispenser to increase your company's productivity? The Better Pack 755e model is available in two versions, 755eS and 755eM, to satisfy both the domestic and international markets. The difference in these models is that dispensing on the “eS” is measured in inches, while the “eM” is measured in centimeters.
Gummed tape, also known as water-activated tape (WAT), is a highly effective carton sealing method that forms a permanent bond with corrugated cartons. “Bonding” means that the tape’s adhesion literally becomes part of the carton and, as a result, your products stay protected throughout their shipping process. No one can break into the carton without the tape being ripped and the intrusion detected. Using gummed tape in conjunction with a gummed paper tape dispenser also saves your company time and money which enhances productivity and helps grow your business.
Performing the recommended regular maintenance on equipment can often be overlooked. People get busy doing their jobs and don’t necessarily give much thought to the tools that help them do their jobs efficiently. It’s important to remind employees about the need to systematize machine maintenance and to explain why it’s so important. This article discusses the benefits of regularly maintaining your water-activated tape dispensers.
Technology is constantly evolving and many people are eager to obtain the latest electronics. Electronics are relatively fragile and often expensive, so it's important to understand how to safely pack and ship these products. Take a look at the following tips to properly package electronics so you can prevent costly damages and returns that can occur when shipping electronic devices.
Buying new furniture is a significant investment. Consumers expect that the furniture they purchase, whether from the showroom or online, will arrive at their home in pristine condition. As buying furniture online becomes more prevalent, it's critical that companies, at a minimum, meet customer’s expectations. This article explains strategic ways online furniture companies can exceed expectations in the packaging and delivery process.
Drivers are holding onto their cars longer and that's creating more opportunity to sell replacement parts in general and online. According to a recent blog from the Hedges Company a marketing company specializing in automotive aftermarket sales, e-commerce auto parts are projected to grow 16% in 2016 and reach approximately $7.4 billion, excluding auctions and used parts). It was also noted that online sales in 2015 were double what they were in 2011. (“Auto Parts Marketing: Online Parts Sales to reach $7.4 B in 2016”, Hedges Company blog).
Given the significant growth of online selling, it’s more important than ever for vendors in the automotive aftermarket to develop efficient shipping strategies. One complicating factor in strategy development is the fact that manufacturers and suppliers of aftermarket automotive parts face numerous shipping challenges.
This post will share some of the challenges and how to address them with a few simple tips that help get your customer’s parts where they need to be, when they need to be there.