For e-commerce businesses, lost, stolen, and damaged packages represent a cost that, if not controlled, can cripple a company. How common is it that a shipment doesn’t arrive at its intended destination in good condition? Shipping companies are, of course, reluctant to share these types of stats. But, it’s safe to say that undesirable outcomes occur frequently.
For e-commerce businesses, packaging is a significant expense. Consequently, the choices you make regarding the materials you use can have a big impact on profitability. Two popular options are padded envelopes and boxes. Which is the better choice for your operation? That depends on a number of factors.
The explosive growth of e-commerce in recent years is a double-edged sword. While it has created tremendous opportunity for retailers, that opportunity has likely enticed many competitors into the market. Consequently, shipping merchandise effectively and efficiently is more important than ever.
With customers increasingly vocal about their purchase experience, if at any point complaints start to rise or your shipping ROI starts to fall, it’s time to reassess your shipping strategy.
The sale of electronics by e-commerce retailers has exploded in recent years, and there seems to be no end in sight for the upward trend in the industry. However, if your company doesn’t ensure merchandise arrives safely, you may see your own sales take a nosedive.
Jewelry sales in the U.S. continue to skyrocket. GIA, a leading worldwide authority on diamonds and other stones, quoted a Mastercard-SpendingPulse survey in noting that holiday spending in particular increased nearly six percent last year. If your company seeks to capitalize on rapid jewelry industry growth, how you pack and ship your merchandise is critical.
Whether your company ships a few packages every week or hundreds each day, packing and shipping costs impact your bottom line. Implementing changes to your packaging and delivery practices that save time and money can ultimately have a very positive impact on your shipping ROI. Plus, these cost-control measures are relatively easy to make.
You’ve worked hard to create products that appeal to the marketplace, and your efforts are paying off in sales. The last thing you need as you strive to maintain your positive reputation, is for customers to be disappointed by damaged goods.
Unfortunately, packages do get damaged and products are broken while in the shipping stream. In fact, according to a widely reported study by analysts at customer service software and data provider StellaService, as many as 1 in 10 packages sustains damage in-transit. While you cannot control whether a shipper handles a package properly, you can control how you respond to an incident.
According to the government’s U.S. Census Bureau, there are an estimated 72.2 million fathers across the U.S. This equates to a huge number of packages being shipped by e-commerce companies to deserving dads in the coming weeks. In fact, the National Retail Federation estimates that 77 percent of Americans will celebrate Father’s Day, with an average per-person spend of $133 per person driving overall spending up to a near-record $15.3 billion.
Early summer is also graduation season. How many students will receive gifts to commemorate their achievement? With all the high schools, colleges and universities, and other kinds of educational programs in our country, it’s hard to say for sure. But you can bet it is a number in the millions.
Will your company be looking to capture a portion of these sales? If so, you will want to be sure that your shipped products arrive undamaged and with a visual presentation that impresses the recipient and the purchaser. Doing so not only makes them happy about this purchase, it can plant the seed for future purchases.
Yes, “time is money.” For e-commerce companies shipping packages to customers, weight is money as well. Generally, the heavier the carton, the more it costs to ship. Digging a bit deeper, this is commonly known in the transportation industry as Dimensional Weight or DIM weight.
DIM weight is a pricing technique used by shippers in which the SIZE of the box is correlated to its WEIGHT or conversely, the WEIGHT of the box is correlated to its SIZE. In either case, the carrier has pricing algorithms that allow for heavier boxes to be priced one way and bigger boxes to be priced another. To avoid higher shipping costs, you should strive to reduce your package’s weight and size as much as possible.