When e-commerce products are packed well for their journey, they make your customers smile. Products damaged in transit lead to frustrated and irritated customers who ultimately choose not to buy from you again.
Shipping wine can be a delicate and tricky business. Since a 2005 decision by the Supreme Court, more and more states have allowed out-of-state licensed wineries and wine brokers to ship wine. In fact, only five states (Delaware, Kentucky, Alabama, Oklahoma and Utah) now prohibit the inter-state shipment of wine, according to the Wine Institute, the advocacy group for California’s wineries and affiliated businesses.