These days, all businesses operate in an environment in which 3 out of 5 customers are willing to try a new brand or company for a better customer service experience.* Yet, when working on improvements to customer service, many businesses limit their activities to employee interactions with their customers either in person, by telephone, or over the web. Businesses often overlook, as a component of customer care, the shipping packages that customers receive from e-commerce purchases.
Winter-weather enthusiasts purchase their sporting equipment through a variety of channels including specialty stores, chain stores and online.
Since 2012, online sales of winter sporting equipment has averaged approximately 20% of total sales in the U.S, making ecommerce a vibrant $180 million category.
If you are engaged in the online sale and the shipping of snowboards and ski equipment, you know that they require careful attention to make sure they arrive to customers in ready-to-use shape.
Read on to learn some best packing practices for ski and snowboard shipments.