In today’s competitive business world, having a strong, recognizable brand is crucial to your success. Why does effective branding matter?
- People who become familiar with your branding can quickly spot it and will gravitate toward it.
- Seeing your branding recalls the positive interactions people have had with your company, and emotion helps close deals.
- Your branding is a source of pride and confidence for your employees and business partners.
Shippers looking for product security, a professional image and packer productivity are turning to water-activated tape. In a recent interview with Jeffrey Deacon, Better Packages’ Sr. Director Global Business Development, Deacon shared customer feedback on why they switched from plastic shipping tape to water-activated tape. In Jeff’s role, he spends most of his time with customers; learning their businesses, coming up with solutions to improve their packing stations and helping them increase the efficiencies of their shipping processes.
Would someone buy a 5 carat diamond online? Or a strand of pearls? Leading companies in the jewelry business like Tiffany, Harry Winston and Mikimoto say yes. And they are already positioning themselves to take advantage of this accelerating trend. Others in the luxury jewelry business are jumping on the bandwagon too, as industry insiders forecast a growing trend towards online luxury jewelry sales.
When e-commerce products are packed well for their journey, they make your customers smile. Products damaged in transit lead to frustrated and irritated customers who ultimately choose not to buy from you again.
Packing and shipping heavy items has its own set of challenges. Your packaging has to be stronger and more protective than for standard shipments. Why? Because heavier shipments are more likely to be moved by forklift rather than human power and to switch trucks several times on the way to their destinations.
The e-commerce supply chain, for all its sophistication, is a violent place if you are a carton that must get from point A to Point B. You are handled by many people who may throw you around without much thought to your importance as a customer’s “first impression”. This carton on your customer’s doorstep is his or her first interaction with your company – so make it a good one. Ship your merchandise in a sturdy and well-packaged container – a corrugated one.
There’s still time to get out those business and personal gifts, but deadlines are looming. To make sure you can still delight your recipients, make sure you pack carefully and ship on time.
Sending holiday gifts to key clients and referral sources is a great way to show your company’s appreciation. Make sure these gifts survive the journey and showcase your good wishes by choosing, packing and shipping them correctly.
Shipping pharmaceuticals brings with it a unique set of risks. Shipments must arrive on-time, intact and at the right temperature. When a non-medical shipment goes wrong, a customer can be disappointed. But when a pharmaceutical shipment doesn’t go as planned, it can affect the health of a patient. Yet with all the advances in pharmaceuticals, not much has changed in the last 30 years regarding the way pharmaceuticals are transported. Many are still moved from warehouse to retail stores by small regional carriers.