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In today’s competitive business world, having a strong, recognizable brand is crucial to your success. Why does effective branding matter? People who become familiar with your branding can quickly spot it and will gravitate toward it. Seeing your branding recalls the positive interactions people have had with your company, and emotion helps close deals. Your branding is a source of pride and confidence for your employees and business partners. You brand your website, brochures, and other marketing materials. But, another excellent place to capitalize on your brand power is the water-activated tape you can use to seal cartons. Not every company thinks to do this. But those that do, find it to be a tremendous source of brand awareness.
Summer has arrived and the weather is right for a bike ride. Consequently, bicycle retailers are seeing an increase in orders. That’s the good news. However, shipping bicycles poses some unique challenges.
If you are shipping cartons directly to your customers, you know the importance of choosing proper packaging to ensure the safety of your products throughout the fulfillment process.