3 Reasons Why You Should Switch To Water Activated Tape
Are you tired of your old carton sealing tape and shipping methods? Maybe you think the process takes too long or that your packages never seem to be completely sealed? Perhaps it's time to switch to a more effective carton sealing solution or better yet, a more effective packaging tape. This article discusses 3 reasons to switch to water-activated paper tape.
Ease Of Use Helps To Save Time
Your business’ carton sealing can be more productive with water-activated tape (WAT), also known as gummed paper tape, and its packaging tape dispenser. This carton sealing tape creates such a strong bond with the corrugated carton that you'll only need to apply one strip to achieve a permanent seal, resulting in time-saving by your packers. The most commonly used hand-applied carton sealing solution, plastic pressure-sensitive tape, often requires several tape strips.
A water- activated electric tape dispenser improves business productivity with the simplicity of pressing a button and having the size tape you need in just a matter of seconds.
In fact, studies have shown that using WAT with a WAT dispenser is 21% more productive than using a hand-held tape gun with plastic, pressure sensitive tape. Click here for study results
Tamper-Evident Seal Saves Money
The fact that you are only using one strip of tape with WAT versus several with plastic tape is obviously a resource saver. It is also a money-saver. WAT’s tamper-evident seal means that you will be thwarting would-be thieves, and thus reducing product shrinkage.
Using plastic packaging tape can be an invitation to the unscrupulous, for it is quite easy to get underneath the plastic tape, take the desired products and then reseal the carton with no evidence of incursion. The cost of theft is high; product replacement and customer dissatisfaction.
Another way using water activated paper packaging tape can potentially help your company save money by helping avoid repetitive stress syndrome that can result from using handheld tape guns.
Handheld tape guns become heavy when used frequently and use over time can create this expensive physical trauma that can slow down, or even prevent workers from doing their job. Repetitive stress syndrome results in significant health care costs and frequently the need to hire additional workers.
Print Logo On WAT To Enhance Marketing Efforts
Your marketing efforts can be enhanced with WAT because you can have your logo or message printed directly on the Kraft paper tape that seals your package. With custom-printed water-activated tape, your company’s branding will be the first thing your customers see when they receive their package from you. This becomes your company’s “billboard”; the initial experience your customer has with your products.
You want this initial experience to be positive, for this becomes your customers’ first impression. Using printed gummed paper tape sets a positive stage for delighting your customers as they open the carton and receive your products.
Click below to see how water-activated tape can benefit your packaging needs and provide your business with optimal ROI.
About Better Packages
Founded in 1917, Better Packages is a leading manufacturer of tabletop water-activated tape (WAT) dispensers used in carton sealing. Better Packages’ product line includes auto-dispensing electric machines that are used in high volume fulfillment centers, as well as manual dispensers. In the U.S., Better Packages sells through multiple channels that include industrial and packaging distributors and catalog wholesalers, as well as direct to end-user customers. Its distribution network consists of over 160 authorized distributors including Tier 1 shipping and packaging. Better Packages also has another 50 international distributors that service over 70 countries. Better Packages is a wholly owned subsidiary of Intertape Polymer Group (IPG), an acknowledged leader in the packaging industry. IPG sells a full line of Central® water-activated tape, as well as many other premier packaging products.