Water Activated Tape | Safety | Tape Dispensers

What Type Of Packaging Companies Use Water-Activated Tape?

Better Packages

By: Better Packages on August 18th, 2016

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Cartons containing heavy, fragile or expensive products need to be packed properly to ensure product protection and security. Companies from different industry groups often choose water-activated tape, also known as gummed tape, as their sealing tape of choice despite differing motivations.

When activated with water, gummed tape creates a permanent bond with the corrugated carton and provides a tamper-evident seal.

This article highlights a sampling of industries using water-activated tape in conjunction with a dispensing system called water-activated tape dispenser so you can get a better understand of whether this paper packing tape will benefit your organization.




Shipping heavy automotive parts safely and securely to customers can be challenging. Parts such as engines, hubcaps, transmissions and wheels need to be shipped carefully. The cartons must be packed with the right inner shipping materials and sealed with the right outer tape to withstand the weight. Increasingly, companies in the automotive and automotive aftermarket business are maximizing the strength and security of their corrugated cartons by using reinforced water-activated tape to seal their cartons. Reinforced water-activated tape contains fiberglass, which provides extraordinary strength to the tape which protects shipped products. 


High-end jewelry being shipped to businesses or customer homes requires carton sealing tape that secures the items to avoid damaged cartons and stolen products. Shipped cartons pass through several hands and environments before they ultimately make it to the end customer, making products vulnerable. 

Environmental changes, such as heat and humidity or extremely code temperatures, could compromise the integrity of the carton seal. Products could fall out of the corrugated carton or provide an opportunity for someone to steal them without leaving any signs of entry. Jewelry companies often use water-activated tape to assure carton security and the safety of their precious cargo.

Sporting Goods

As online shopping becomes more prevalent, people are buying many of their sporting good items online. Sporting goods are often bulky and expensive, thereby creating shipping challenges. Customers need assurance that the company that they are purchasing from will use the most appropriate shipping materials to ensure products arrive securely and in tip-top condition. Water-activated tape is strong and tamper-evident. An added bonus is that a business's logo can be printed directly on the tape for better brand recognition and professionalism.


Furniture is usually bulky and heavy. Customers expect that their furniture to arrive pristine, undamaged by the delivery process.  If this doesn’t happen, the customer is dissatisfied and will want to return the item. The seller may lose a customer and all the good will that goes along with dissatisfaction.

Furniture manufacturers are increasingly realizing the power of supplementing their use of corrugated cartons with water-activated tape to ensure that their products arrive exactly as their customers expect. This keeps customers happy and reduces expensive customer returns that are the result of damaged goods.  

Better Packages | Packaging Companies 

Better Packages offers a full line of gummed tape dispensers, along with the Central® brand water-activated tape through its parent company, Intertape Polymer Group (IPG). Water-activated tape (also known as gummed tape, gum tape, Kraft paper tape, reinforced paper tape) is designed to create a superior seal on your corrugated cartons while providing advantages other carton sealing methods do not. 

Central brand water-activated carton sealing tape is offered in a wide range of paper and reinforced gummed paper tape styles, roll lengths and widths to best fit your carton sealing needs. It is the preferred choice of packaging specialists when quality, strength, security and professional appearance are critical. 

Still wondering if water activated tape is right for your packaging company? Contact us to learn more and get a free quote! 

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About Better Packages

Founded in 1917, Better Packages is a leading manufacturer of tabletop water-activated tape (WAT) dispensers used in carton sealing. Better Packages’ product line includes auto-dispensing electric machines that are used in high volume fulfillment centers, as well as manual dispensers. In the U.S., Better Packages sells through multiple channels that include industrial and packaging distributors and catalog wholesalers, as well as direct to end-user customers. Its distribution network consists of over 160 authorized distributors including Tier 1 shipping and packaging. Better Packages also has another 50 international distributors that service over 70 countries. Better Packages is a wholly owned subsidiary of Intertape Polymer Group (IPG), an acknowledged leader in the packaging industry. IPG sells a full line of Central® water-activated tape, as well as many other premier packaging products.