Water Activated Tape | Automotive

Why Water-Activated Tape is the Best Choice for Automotive Aftermarket Retailers

Better Packages

By: Better Packages on October 25th, 2018

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Why WAT is the Best Choice for Automotive Aftermarket Retailers

Are you meeting your customers’ expectations? The automotive experts who use aftermarket parts and accessories to repair or enhance their vehicles have high standards - for their own projects and for the vendors they work with. They expect the packages they receive from automotive aftermarket retailers to reflect the investment they made in the parts.

If you are not ensuring that your merchandise arrives in excellent condition, you may be losing business. And in a highly competitive industry like auto parts, even a few shipping mistakes can have a long-term impact on your business’ reputation and success. 

As an automotive retailer, you know that shipping parts is difficult. So, how do you create a positive impression with the customer who receives your shipment? 

It starts with using quality packing materials and practices

That means you need to choose high-quality cartons that are the right size and shape for the items you are shipping. It also means you need to be sealing them in a way that looks neat and clean, and that keeps them secured until they are opened by the recipient.

Why Successful Automotive Aftermarket Retailers Use Water-Activated Tape

To succeed as an automotive aftermarket parts retailer, you can’t leave anything to chance. 

Using whatever materials you have lying around in the warehouse to package your merchandise and then hoping that the items arrive undamaged is not a good strategy. Instead, you need to look closely at your shipping practices to see what you are doing well and what you could be doing better. 

For many companies, sealing shipping cartons is a significant difficulty in the auto parts shipping process.

Some types of tape simply don’t produce the results needed. What these companies discover when they do a little research is that water-activated tape (WAT) delivers benefits on many levels.


Interested in learning about an automotive company that made the switch?

Read our case study.


  • WAT helps automotive aftermarket retailers address their physical packing challenges. Water-activated tape (also called paper tape, gummed tape, and Kraft tape) has a strong seal that keeps packages from opening accidentally during shipment and protects their contents. The physical bond it creates with the carton’s surface is also tamper-evident, which helps prevent “press and grab” thefts.

  • WAT is a very cost-effective option for sealing packages. Its one-strip-sealing capability means you use less of it when compared to other types of tape. And, a high-quality water-activated tape dispenser will last for many years, producing significant return on your investment.

  • WAT can help you present a polished image that impresses your customers. Packages sealed with a single strip of WAT have a “finished” look that is difficult to achieve with other tape.

  • WAT can be printed with your logo or other branding to help spread the word about your company. This lets you do some “mobile advertising” without having to pay for expensive printed boxes. And, ultimately it can create a positive loop: as people see the cartons with your branding and check out your offerings online, your business grows and you ship more cartons, which are seen by even more people… and so it goes.

Leveraging Every Competitive Advantage

When you look at the business leaders in any industry, it is the companies that pay attention to the details that are at the top of the list. Automotive aftermarket retailers are no different. 

From saving money to creating brand awareness, the way you ship your merchandise can have a positive impact on your business. And, it is easy to make simple shifts in your shipping process to allow your business to start capitalizing on the many benefits of water-activated tape

If you have questions about our water-activated tape, water-activated tape dispensers, and other products for the packing and shipping of automotive aftermarket parts, please contact us at your convenience.

Download our free guide to learn how to pack your automotive parts safely and securely—for a better bottom line.

About Better Packages

Founded in 1917, Better Packages is a leading manufacturer of tabletop water-activated tape (WAT) dispensers used in carton sealing. Better Packages’ product line includes auto-dispensing electric machines that are used in high volume fulfillment centers, as well as manual dispensers. In the U.S., Better Packages sells through multiple channels that include industrial and packaging distributors and catalog wholesalers, as well as direct to end-user customers. Its distribution network consists of over 160 authorized distributors including Tier 1 shipping and packaging. Better Packages also has another 50 international distributors that service over 70 countries. Better Packages is a wholly owned subsidiary of Intertape Polymer Group (IPG), an acknowledged leader in the packaging industry. IPG sells a full line of Central® water-activated tape, as well as many other premier packaging products.